ati marketing’s blog

So we’ve got a blog, oh the wonders of the modern world or perhaps a waste of time. Is blogging another pointless media tool? Yesterday I sat down with Dan Todd, joint director and I.T wiz of ATI marketing, to decide whether writing a blog would be a waste of time or worth our while. This discussion lasted all of 3 seconds before we decided, we need a blog…but why I here you say. After all, isn’t blogging just a fad medium for people who spend more time on their computers than they do breathing oxygen and wear T-shirts two sizes too big for them. Or for the over enthused mother who wants to publish a detailed account of every living second of the family holiday to Brighton on the web…in a word…no. Some of the world’s largest organisations now have blogs, some businesses use blogs as their entire web presence. In which case is blogging just a trend that many companies now feel they have to adopt just to make themselves appear more transparent, or up to date, or tangible, or knowledgeable in their field? Hmm answering are own questions here I think. You see blogging can have all those advantages and many more. How you dress up your blog really depends on your brand but in a generic sense blogging on your website gives the impression of life. It portrays activity, which stops a website or even a brand from looking stale; it also encourages interaction which enhances the customer experience.
 
 Whilst it’s debatable that blogging is just a fad of the 21st century and although there is a lot of twaddle out there, if used correctly, the benefits of blogging are certainly not to be sniffed at.

 Even if we are all just jumping on the ‘brandwagon’ (sorry) and this is a craze, it might be best to reap the rewards of blogging now before anyone notices.

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